AMPLIFY

Amplify was a music campaign started in 2014 by Guinness to champion the local music scene. The
campaign kicked off with a nationwide tour featuring 14 local acts and culminated in a grand finale which also featured Canadian act ‘Magic!’. Subsequent years’ campaigns included more local artist tours, establishing an online radio station playing exclusively local content, a demo recording contest, and a two-day music conference featuring local and international music industry professionals.