Guinness changes things around this year with a move away from Arthur’s Day celebrations which have been running since 2009 with a new campaign called GUINNESS® Amplify: Music Made of More which celebrates the remarkable journey of talented, dedicated and passionate musicians. GUINNESS® Amplify: Music Made of More will feature six (6) live shows in six (6) weeks in locations across Peninsular Malaysia, with a special grand finale show to be held in KL Live.

Admission to the six (6) shows in the GUINNESS® Amplify Live Tour will be free of charge and on a first-come, first-served basis, and will feature special promos on GUINNESS® throughout the night where you can buy a GUINNESS® at only RM10.00! Furthermore the first two-hundred (200) customers, will be entitled to a GUINNESS® stamp card where two (2) GUINNESS® purchased will get you one (1) GUINNESS® free!

This new campaign will showcase 14 of Malaysia’s best acts including Kyoto Protocol, Paperplane Pursuit, OJ Law, Froya, and An Honest Mistake. The campaign kicks off on Saturday 6th September at The Bee, Publika, where the special guest will be US singer-songwriter Howie Day and will end with an explosive finale on Saturday 18th October at KL Live with Canadian band Magic!, famous for their smash hit ‘Rude’.


Howie Day
Kyoto Protocol
Paperplane Pursuit
They Will Kill Us All
The Marquee
OJ Law
An Honest Mistake
Tempered Mental
Nick Davis
The Endleaves
Halfway Kings